Haves vs. have-nots in marketing/sales alignment

Brian Kardon

I first met Brian Kardon a couple of years ago, when he was the CMO of Eloqua. He was one of the early advocates for this blog, and he provided a lot of encouragement on the emergence of this new breed of "marketing technologists" that they were seeing appear among many of their customers. When we first met for coffee, I remember him asking me what my hobbies were. I replied that this blog was really my hobby, following the fascinating growth of the marketing technology space. He paused Continue Reading...

How To Find The Best Traffic

Believe it or not there are a lot of ways to approach traffic other than getting as many of it as possible via social media or search engines. You can also find the best traffic via the paid route, but only if you actually know what you are doing. You have to remember that when it comes to things like bought traffic, there are a lot of thing that could go wrong, just as there are a lot of things that could go right. If you want to play it safe, click here.

With the quality of your traffic guaranteed and at a price that you can't possibly ignore, there’s frankly very few reasons for why you would want to check out other providers of bought traffic. Sure, you can always make sure that what you are getting is cheap, but quality is king.

In the land of marketing, operations may become king

Marketing Operations: From Misfit Toys To Strategic Advisory

Last month, I attended the Marketing Operations Executive Summit — an intimate gathering of around 100 marketing operations executives — to give a talk on agile marketing. What I left with, however, was a profound appreciation for the ascendency of the marketing operations role. In the words of Craig Moore, a director at Sirius Decisions [...]

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64% of B2B marketers feel underinvested in technology

Marketing Technology Critical to Success

Any doubt that marketing is becoming a technology-powered discipline? The ITSMA (Information Technology Services Marketing Association) shared results from their latest survey on marketing technology at a briefing outside of Boston earlier this week. The slide above shows the big picture result: today, 21% of B2B marketers believe that marketing technology is critical to deliver [...]

Nowadays, we would always do anything online, from shopping, chatting, gaming, booking hotels and airplane tickets and even doing business. Everything in our lives now revolves around the internet. Due to technological advancements made from the past years, everything that we thought that would be impossible was made possible, like video calling, virtual reality gaming, and many more. All of the things we do now are faster, better, and more efficient. That is why whenever the internet connection is slow, we become frustrated, annoyed to the point that we could break something.

Losing the connection on the internet just for a second is a huge loss, for a businessman, millions of dollars is wasted and for gamers lagging of the connection would cost them their victory and for couples might cause them their relationship. So we usually pay more for faster internet connection to prevent these losses. Due to the internet, it now became easier to communicate to different people, to those who are in your city, country and those outside. There are many barriers that were overcame because of the development of technology and up until now, many new websites, applications, games, programs, software, and inventions are created since technology is still evolving. If you want to learn more, visit the website.

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Marketo seeks $75 million IPO in marketing automation

Marketo S-1 Filing Financial Excerpt

Late yesterday, the story broke on TechCrunch that Marketo has filed for a $75 million IPO. Congratulations to everyone there, but a special nod to the early founders Phil Fernandez, Jon Miller, and David Morandi, who were key folks at early marketing software pioneer Epiphany 10 years ago (which itself, tangentially, was founded by Steve [...]

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Marketing takes over IT, sales takes over marketing

Reengineering Greener Grass

The start of this new quarter has proven to be a tipping point. We’ve now heard of several leading enterprises that are undertaking a major restructuring of marketing, IT, and sales to better align themselves with the market forces of the 21st century. Under this new organizational structure — code-named “Greener Grass” at one Fortune 500 [...]

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Marketers must be equal parts creative, tech, and finance

Nick Bell

Earlier this month, I read Oracle/Eloqua’s new report on Defining the Modern Marketer: From Ideal to Real. One of the more fascinating aspects of the report, based on a survey of 556 B2B marketers, was the shifting balance between the “art” of marketing and the “science” of marketing. Which lead me to write: what do [...]

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A CMO, a CIO, and a chief digital officer walk into a bar…

Chief Digital Officer Sweet Spot

The CMO asks for a drink. The bartender says, “Hmm, no, sorry, from the look of you, I don’t think you know how to hold your liquor.” The CIO asks for a drink. The bartender replies, “I know you know how to drink, but sorry, you haven’t paid off your tab from all those drinks [...]

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Build and nurture an analytical culture across marketing

Adele Sweetwood

I’ve come to believe that organizational culture is the quintessential competitive advantage. That’s why, for all the tremendous changes underway in the world of marketing today, I’m most fascinated by the evolution of culture in marketing departments, as a function of new responsibilities, new technologies, and — most of all — new people with new [...]

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Agile marketing for a world of constant change

That is a dead marketing plan.

Today I’m giving a presentation at the Marketing Operations Executive Summit on agile marketing. Given the tremendous disruption in marketing and business today, I truly believe that embracing an agile approach to marketing management may be the single most valuable decision an organization can make. Here’s my slide deck, along with an essay version of [...]

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Nationwide CMO credits marketing technologist

Nationwide Insurance

On the heels of Gartner’s recent confirmation that marketing technologists are proliferating within marketing departments, I came across this great example in an article in Insurance & Technology — Nationwide CMO: ‘I Have Double-Digit Million Dollars in IT Projects’. In an interview with associate editor Nathan Golia, Nationwide’s EVP and CMO Matt Jauchius acknowledged that [...]

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